Makes Sense to Me

Michael Lewis, a journalist and the author of “Liar’s Poker” and “Moneyball,” appeared in the magazine Poetry for the first time in the summer of 2005, with a satirical piece called “How to Make a Killing from Poetry: A Six Point Plan of Attack.” It offered its advice in bullet-point businessese: “1) Think Positive. Nobody likes a whiner. And poets always seem to be harping on the negative. . . . 2) Take Your New Positive Attitude and Direct It Towards the Paying Customer. The customer is your friend. Your typical poem really doesn’t seem to pay much attention to the living retail customer. . . . 3) Think About Your Core Message. Your average reader might like a bit of fancy writing, but at the end of the day he will always ask himself: what’s my takeaway?”

The New Yorker